Using a fleet of readily available consumer drones, AdNear – a Singapore-based location-marketing firm – is able to determine a cell phone’s location as well as its movement by collecting signal strength and other wireless data from passersby below. With this data in hand, AdNear could then deliver hyper-targeted ads and other promotions to potential customers as they’re walking past a storefront in the hopes of incentivizing a customer to enter the store.
Author Archives: The Editor
New Queensland Outback Challenge Announced
Outback Joe is lost in the bush and needs some water to survive
Queensland University of Technology and the Commonwealth Scientific and Industrial Research Organisation (CSIRO), Australia’s national science agency, have announced their next international unmanned aircraft challenge, UAV Challenge Medical Express 2016. Continue reading
Battelle Successfully Tests UAS Anti-Icing Technology
Battelle, a technology research and development organisation, has successfully performed a wind tunnel test on its new in-flight ice protection system for unmanned aerial vehicles, and ultimately other aircraft.
UAVs to Map Africa’s Unmapped Rural Areas
Ivan Gayton with Doctors Without Borders in London has created a low-cost drone which he says says will help map parts of Africa where infrastructure is poor — one of many new ways drone technology is being used in Africa. Continue reading
UAE Drafting UAS Regulations
The General Civil Aviation Authority (GCAA) said on Sunday that it is currently drafting the regulations and criteria for using drones in UAE skies. Continue reading
French Consortium Demonstrates UAS Integration into Civil Airspace
The TEMPAERIS consortium has demonstrated the capability to integrate a remote controlled aircraft into civilian air traffic. This evaluation was performed around Bordeaux-Merignac airport, between February 2-6 as part of SESAR RPAS (Remotely Piloted Aircraft System) demonstration projects. Continue reading
Global Hawk Flies in to Australian Air Show
An U.S. Air Force RQ-4 Global Hawk unmanned aircraft system flew in for display at the Australian International Air Show at Avalon Airport, Australia, on Feb. 21. Continue reading
Kalashnikov Drones Announced at IDEX
The Russian Kalashnikov Concern decided to create a joint venture producing unmanned aerial vehicles (UAV), the company’s CEO Alexey Krivoruchko said Sunday at International Defence Exhibition IDEX 2015 in Abu Dhabi.