Drones Collecting Cell Phone Data in LA

adnear2Using a fleet of readily available consumer drones, AdNear – a Singapore-based location-marketing firm – is  able to determine a cell phone’s location as well as its movement by collecting signal strength and other wireless data from passersby below. With this data in hand, AdNear could then deliver hyper-targeted ads and other promotions to potential customers as they’re walking past a storefront in the hopes of incentivizing a customer to enter the store.

Continue reading