In response to Amazon’s founder and chief executive Jeff Bezos unveiling plans for Amazon Prime Air, which allows the online retailer to use unmanned aircraft systems to deliver small packages, Waterstones has announced a bird-brained idea of its own.The bookseller has published a video on their official YouTube page, introducing the Harry Potter-esque Ornithological Waterstones Landing Service, known as O.W.L.S.
In the description under the video, Waterstones explain that “O.W.L.S. consists of a fleet of specially trained owls that, either working individually or as an adorable team, [they] will be able to deliver your package within thirty minutes of you placing your order.”
Press Manager Jon Owls introduces the O.W.L.S. project but says that putting the system into commercial use will take a numbr of years “as it takes ages to train owls to do anything and we only just thought of it this morning.”
Source: YouTube
This is great! I love the immediate response and creativity. Waterstone has caught some of the hype from the Amazon announcement. by the time they get a real delivery system together they can actually name it OWLS and keep good on the spirit of their promise!