‘Know Before You Fly’ Gets 500,000 Unique Users

Know Before You Fly has announced that more than 500,000 unique users have visited its website since the launch of the unmanned aircraft systems (UAS) education campaign in December 2014. 

An estimated 700,000 UAS were to be sold in the United States in 2015, according to the Consumer Technology Association. In addition, more than 425,000 people have registered their drones since Dec. 21, 2015, according to the Federal Aviation Administration (FAA).

The robust traffic to the Know Before You Fly website is evident that the safety campaign is potentially reaching the majority of people flying or interested in flying UAS.

kbyfvisitorsThe graph to the right shows the monthly unique visitors to the Know Before You Fly website since the campaign’s initial launch. The campaign saw a spike in visitors during the holiday season likely due to a number of consumers purchasing UAS for the first time. In fact, Dec. 25 (Christmas Day) saw the highest number of visitors (6,009) to the site. Additionally, the spike in December may have been helped by the FAA’s Dec. 14 announcement requiring recreational operators of small UAS to register before the first flight outdoors.

The strength of the campaign is due to its nearly 100 supporters, which play an invaluable role in amplifying the campaign’s educational efforts and informing the public by spreading the word about safe and responsible UAS use. Know Before You Fly lists several manufacturers, distributors and retailers as supporters, including Amazon, DJI, Horizon and Walmart.

The campaign also has a number of supporters from the manned and unmanned aviation communities as well as from a number of UAS training programs and research institutions, such as Virginia Tech.

Many of these companies and organizations have agreed to include UAS safety information on their websites, with their products and/or at point-of-sale. For instance, in December 2015, DJI began distribution of the campaign’s safety brochures inside the packaging of all its U.S.-bound Phantom 3 and Inspire 1 UAS product series.

Amazon launched the Fly Responsibly Drone Store and the company links to the campaign’s materials on Amazon.com. Meanwhile, Walmart is promoting a link to the Know Before You Fly website on its store shelves where drones are sold and a link to the campaign’s website is included on receipts for UAS purchases made in-store and online.

Traffic to the website proves these education efforts are working. Nearly 41.6 percent of Know Before You Fly website traffic was referred from websites of campaign supporters’, such as the FAA.gov (14,020 referrals), TowerHobbies.com (10,274 referrals), Amazon.com (6,821 referrals), BestBuy.com (6,193 referrals), Yuneec.com (6,171 referrals), HorizonHobby.com (4,815 referrals), and HobbyPeople.net (1,671 referrals). Additionally, one of every three visitors to the site has typed the URL directly into their browser, which means more and more people know the campaign by name.

Know Before You Fly was launched by the Association for Unmanned Vehicle Systems International and the Academy of Model Aeronautics in partnership with the FAA with the goal of spreading awareness about safe and responsible use of UAS.

Source: Press Release

One comment

  1. 500,000 unique users that have little more information about how to comply with what the FAA demands then before they downloaded the app. There is no contact info for any of the airports and operators, towers etc they demand we contact. It is just a way to appease the uninformed public. The FAA has now started pretty much classifying anything that was unidentified in the air, from balloons to Plastic BAGS” as Drones. This app COULD be useful beyond telling us we cant fly, (until we contact the mysterious people at (fill in the blank) which of course they wont tell you who they are or how to contact them. They have the info, it is in various publications THAT THEY the FAA PUBLISH!!!, and it could be included but those people in question don’t want to be bothered with drone pilots telling them they are flying at the corner of “Walk & Don’t Walk” for the purposes of taking a picture of a building for sale…. They don’t CARE, as long as you keep it below 400′ and stay away from the approach and takeoff end of the runways……

    , OOOOOOH there is an idea, put a diagram of the runway orientations ON THE MAP instead of making us try and do it through google …..

    An app that could be so much more, but instead falls so short of truly useful as to be almost laughable. So now with Half a MILLION people out there wondering how to contact who they would gladly do so if allowed the information, are now half a million people who CAN NOT COMPLY with the laws since the info is not provided. So the FAA Is complacent and in fact an accessory to every violation that occurs.

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