DJI CEO Frank Wang, creator of the Phantom drone, speaks from the company’s Shenzhen, China headquarters about DJI’s start and the future of unmanned aircraft.
This transcript has been automatically generated and may not be 100% accurate.
… less than two years the DJIA has become the world’s biggest consumer drone maker … selling thousands of its two pound easy to find devices for about one thousand dollars each … in the process … has also become the first Chinese brand pioneer … a whole new consumer product category … DJI drones often equipped with GoPro cameras … have garnered a fan base for their impressive aerial footage of things like fireworks … the latest music video by ok go … in diverting then does it festival in Nevada … but there are also hurting reputation for stirring up trouble … it was the DJI drones to capture rare footage of Apple’s new top secret headquarters in Cupertino California … at the Los Angeles Kings won the Stanley Cup in June revelers not to DJI drones out of this guy … in a DJI drones Roca brawling holds a soccer match in the Balkans where it hovered overhead … caring of Covidien banner … we spoke with DJI CEO Frank Baum and become the Shenzhen China headquarters … of the DJI start the Success and its future … when she’s on the sippy cup into since he took office is … home to softening in the assemblage in the beginning when we started the company four years ago when the flight control systems … the focus on the operating system for drivers … your home to since he took office … it was hard to use … drones were complicated control ability was also relatively core … way people can use it on a larger scale … we felt more euros are drawn to the very simple very small very reliable and very cheap … people can use it the market will be larger … so slowly we went from making the flight control systems to making mochi Roeder drones … fantasy film to the attention of activism is representative of all our products … it is a collection of our camera technology stabilizing technology and automatic flight control technology … the way … and the challenges … traditionally many of these kinds of products were for Model aircraft’s hobbyists let fly away for fall … that they would blame themselves and maybe fix them themselves … but now since our products are very easy to use and very interesting … more customers are buying them if you … sit through this process their inevitable customer usage problems … what … she has seen way … too windy where maybe the unmanned aircraft technology is now in a bottle Myx th at least two non satisfactory situation … we’re also trying hard to constantly create new products … to use new services to keep our customers satisfied … optional in the email hoping to clean up was cool to mild with us the … legal highway or hide anything … we actually are recruiting people from a variety of places around the world … for example we’ve recruited a number of marketing and sales people and video editors from foreign countries … we just want to hire the best people to do what we need to do things as they are … heat a … saute deal should and should film and TV shows that he says … will it ties into what Santa had said I believe the direction of our company is driven by our initial dream … to make it very easy to use product that can realize the human trained to fly … and to make it perform well so everyone can enjoy … in addition we will develop our business and agricultural industrial and all kinds of fields … the next five to ten years will be a very exciting period for unmanned aircraft … and I’m looking forward to the future …
Source: Wall Street Journal